Tag: twitter

• No Laughing Matter: The Effects of Scientists’ Humor Use on Twitter and the Moderating Role of Superiority

  

  Social media can be a fun place, but when scientists use humor, it can backfire. A study found that both funny and satirical tweets from a scientist about vaccines made people less willing to engage and skeptical of the vaccines. People’s personal traits, like their sense of superiority, influenced their reactions, suggesting that scientists should…

  Science Communication

  humor, Science Communication, scientists, social media, superiority, twitter

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