Tag: self-presentation
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Performing ‘the scientist,’ credibly and authentically: understanding how scientists manage their self-presentation on social media
Social media has turned scientists into everyday public figures who are at once balancing multiple duties—teaching science, debunking misinformation, sharing personal updates, and fielding hot takes in the same feed. That visibility is powerful, but it’s complicated: multiple audiences collide (friends, colleagues, skeptics, policymakers), platform norms reward personality and speed, and lingering stereotypes about what…
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When Scientists Share Their Struggles: How Scientists’ Self Presentation on Social Media Influences Public Perceptions, Support for Science, and Information Seeking Intentions
In early 2024, scientists took to Twitter to share their academic rejections, challenging the norm of only showcasing successes. This honesty might make scientists more relatable and trustworthy in the eyes of the public. People were consequently more likely to support science and seek out more information about it.
Annie Li Zhang 
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