Tag: self-disclosure
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Scientists as Influencers: The Role of Source Identity, Self-Disclosure, and Anti-Intellectualism in Science Communication on Social Media
The study analyzed people’s reactions to climate change posts on Twitter from scientists and influencers. It found that scientists were perceived as more authentic and knowledgeable. Professional self-disclosure by scientists enhanced their perceived expertise. Stronger connections with posters led to more positive actions. Tailoring messages to skeptical audiences and being authentic were highlighted as important.
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Behind the Lab Coat: How Scientists’ Self-Disclosure on Twitter Influences Source Perceptions, Tweet Engagement and Scientific Attitudes through Social Presence
This study examines how scientists’ personal and professional tweets on Twitter influence perceptions about them. Findings reveal a dilemma: sharing personal info makes scientists more likable but less competent. However, the mere presence of scientists on social media can positively impact how they are perceived. Crafting an effective online presence requires thoughtful consideration.
Annie Li Zhang 
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