Tag: Science Communication
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Performing ‘the scientist,’ credibly and authentically: understanding how scientists manage their self-presentation on social media
Social media has turned scientists into everyday public figures who are at once balancing multiple duties—teaching science, debunking misinformation, sharing personal updates, and fielding hot takes in the same feed. That visibility is powerful, but it’s complicated: multiple audiences collide (friends, colleagues, skeptics, policymakers), platform norms reward personality and speed, and lingering stereotypes about what…
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When Scientists Share Their Struggles: How Scientists’ Self Presentation on Social Media Influences Public Perceptions, Support for Science, and Information Seeking Intentions
In early 2024, scientists took to Twitter to share their academic rejections, challenging the norm of only showcasing successes. This honesty might make scientists more relatable and trustworthy in the eyes of the public. People were consequently more likely to support science and seek out more information about it.
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The Influence of Flooding Imagery and Party Cues on Perceived Threat, Collective Efficacy, and Intentions for Political Action to Address Climate Change
This study examines the impact of flood images and political cues on perceptions of flooding and climate change. Dramatic flood photos increased perceived threat, while political party cues reduced it. Greater perceived threat led to a stronger inclination for collective action on climate change. The findings suggest using vivid images and considering political signals when…
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Scientists as Influencers: The Role of Source Identity, Self-Disclosure, and Anti-Intellectualism in Science Communication on Social Media
The study analyzed people’s reactions to climate change posts on Twitter from scientists and influencers. It found that scientists were perceived as more authentic and knowledgeable. Professional self-disclosure by scientists enhanced their perceived expertise. Stronger connections with posters led to more positive actions. Tailoring messages to skeptical audiences and being authentic were highlighted as important.
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Behind the Lab Coat: How Scientists’ Self-Disclosure on Twitter Influences Source Perceptions, Tweet Engagement and Scientific Attitudes through Social Presence
This study examines how scientists’ personal and professional tweets on Twitter influence perceptions about them. Findings reveal a dilemma: sharing personal info makes scientists more likable but less competent. However, the mere presence of scientists on social media can positively impact how they are perceived. Crafting an effective online presence requires thoughtful consideration.
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A Partisan Pandemic: How Covid-19 Was Primed for Polarization
The COVID-19 pandemic quickly became a politically polarized issue in the United States, affecting attitudes, behaviors, and support for preventive measures and policies. Political elites, trust in public health institutions, and differing information sources drove this polarization. Trust in public health institutions became increasingly tied to political affiliation, suggesting a need to break the cycle…
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No Laughing Matter: The Effects of Scientists’ Humor Use on Twitter and the Moderating Role of Superiority
Social media can be a fun place, but when scientists use humor, it can backfire. A study found that both funny and satirical tweets from a scientist about vaccines made people less willing to engage and skeptical of the vaccines. People’s personal traits, like their sense of superiority, influenced their reactions, suggesting that scientists should…
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Annie Li Zhang 
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