Tag: public engagement

• Behind the Lab Coat: How Scientists’ Self-Disclosure on Twitter Influences Source Perceptions, Tweet Engagement and Scientific Attitudes through Social Presence

  

  This study examines how scientists’ personal and professional tweets on Twitter influence perceptions about them. Findings reveal a dilemma: sharing personal info makes scientists more likable but less competent. However, the mere presence of scientists on social media can positively impact how they are perceived. Crafting an effective online presence requires thoughtful consideration.

  Message Strategies, Science Communication, Self-Disclosure / Self-Presentation

  perceptions of scientists, public engagement, Science Communication, scientists, self-disclosure, social media

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