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Performing ‘the scientist,’ credibly and authentically: understanding how scientists manage their self-presentation on social media
Social media has turned scientists into everyday public figures who are at once balancing multiple duties—teaching science, debunking misinformation, sharing personal updates, and fielding hot takes in the same feed. That visibility is powerful, but it’s complicated: multiple audiences collide (friends, colleagues, skeptics, policymakers), platform norms reward personality and speed, and lingering stereotypes about what…
Annie Li Zhang 
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