Category: Message Strategies
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The Influence of Flooding Imagery and Party Cues on Perceived Threat, Collective Efficacy, and Intentions for Political Action to Address Climate Change
This study examines the impact of flood images and political cues on perceptions of flooding and climate change. Dramatic flood photos increased perceived threat, while political party cues reduced it. Greater perceived threat led to a stronger inclination for collective action on climate change. The findings suggest using vivid images and considering political signals when…
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Behind the Lab Coat: How Scientists’ Self-Disclosure on Twitter Influences Source Perceptions, Tweet Engagement and Scientific Attitudes through Social Presence
This study examines how scientists’ personal and professional tweets on Twitter influence perceptions about them. Findings reveal a dilemma: sharing personal info makes scientists more likable but less competent. However, the mere presence of scientists on social media can positively impact how they are perceived. Crafting an effective online presence requires thoughtful consideration.
Annie Li Zhang 
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